I wrote some code that creates an organic drag and throw effect. It wasn’t till 3am after several nights of tinkering with it that I accidentally stumbled upon the way to approach the math to make it happen. Although the final solution was quite simple… I was guessing. I wasn’t sure what the math would do. It was fun to watch it all fall into place accidentally.

Click, drag and release to throw the photos in the demo below.

“Rich Media” online advertising is still a new kid on the block. Most people have still not wrapped their head around the conceptual basics of what it is and how to properly execute it. The principals of traditional marketing born out of a need to grab consumers with the limited tool of a print ad simply do not apply in any way to “Rich Media”. Dollars get wasted and results are not up to par. There has to be an understanding that those old school approaches (although they have their place) need to be put aside for a moment to allow a completely new way of thinking.  This article is an overview of some of the pertinent components of a “Rich Media” campaign and closes with an unavoidable truth… Its about knowing what data to collect, how to collect it and what to do with it.

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