PHILOSOPHY

• Okay advertising is pretty. Good advertising entertains. Great advertising engages.
• Keep things simple and easy to use and people will use it once or twice.
• Make it fun to play with and they’ll play with till its not fun anymore.
• You dont have to sell good products or services… they sell themselves.
• Stop misleading advertising! It creates mean grumpy people.
• The psychology of advertising is 98% bullshit, 1% is obvious…
  but the remaining 1% can be statistically proven.
• There is no such thing as a distinct “consumer”… we are all people who consume.