THE SLIME

The Slime was designed in Flash in order to easily translate the vector graphics into animation or hi-res graphics for print. This character was created for an experimental mock website and some stickers for entertainments sake. “The Slime” was inspired by an evil character in the Frank Zappa song “I’m the slime”. The character was designed with a blob of oil in mind. Oil being symbolism for greed and the notion that absolute power corrupts.

CAROLINA CHOCOLATE DROPS

I love this band. The Carolina Chocolate Drops. They play old school jug band music with modern themed lyrics. Words really dont do it justice though… you have to listen. Its not just some novelty gimmick either… they are incredible musicians.

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dragFx

I wrote some code inspired by the microsoft “table” software that creates an organic drag and throw effect. It wasn’t till 3am after several nights of tinkering with it that I accidentally stumbled upon the way to approach the math to make it happen. Although the final solution was quite simple… I was guessing. I wasn’t sure what the math would do. It was fun to watch it all fall into place accidentally.

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Feb 2010 02

“Rich Media” online advertising is still a new kid on the block. Most people have still not wrapped their head around the conceptual basics of what it is and how to properly execute it. The principals of traditional marketing born out of a need to grab consumers with the limited tool of a print ad simply do not apply in any way to “Rich Media”. Dollars get wasted and results are not up to par. There has to be an understanding that those old school approaches (although they have their place) need to be put aside for a moment to allow a completely new way of thinking.  This article is an overview of some of the pertinent components of a “Rich Media” campaign and closes with an unavoidable truth… Its about knowing what data to collect, how to collect it and what to do with it.

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