Facial Recognition Powered App Campaign
To promote Esquires new TV series ‘Spotless’ which revolves around a man with a troubled past, who ironically runs a crime scene cleanup business… Pixel Hustler and the fantastic Metalworks team at Maxus Global executed a unique campaign strategy with an innovative solution utilizing an API that detects faces in photos for its algorithm to identify if the person was happy, sad, embarrassed, or drunk, etc…
To promote Esquires new TV series ‘Spotless’ which revolves around a man with a troubled past, who ironically runs a crime scene cleanup business… Pixel Hustler and the fantastic Metalworks team at Maxus Global executed a unique campaign strategy with an innovative solution utilizing an API that detects faces in photos for its algorithm to identify if the person was happy, sad, embarrassed, or drunk, etc…
Following the shows theme, we developed an HTML5 web app that worked across devices and upon a visitors login via Facebook, looked through their photos for embarrassing moments and then gave them the option to choose whether to burn, bleach, or scrub away (delete) the evidence!
Utilizing Pixel Hustlers Momentoy platform, we streamlined development of the promotional website that we easily implemented as a Facebook Page, Facebook Page Tab, and as is unique to the platform… packaged the Spotless Profile Scrubber in an interactive widget that could be posted in the Facebook feed for users to play with it directly in the timeline!
Utilizing Pixel Hustlers Momentoy platform, we streamlined development of the promotional website that we easily implemented as a Facebook Page, Facebook Page Tab, and as is unique to the platform… packaged the Spotless Profile Scrubber in an interactive widget that could be posted in the Facebook feed for users to play with it directly in the timeline!
With the Momentoy platforms CMS we customized the widgets settings, background, colors, buttons, content, etc… The platforms analytics feature automatically tracks the widgets basic engagement. With its analytics tools, we added custom tracking to capture the Profile Scrubber apps engagement as well. All the data could be viewed in the platforms simple and to the point analytics dashboard.
With the Momentoy platforms CMS we customized the widgets settings, background, colors, buttons, content, etc… The platforms analytics feature automatically tracks the widgets basic engagement. With its analytics tools, we added custom tracking to capture the Profile Scrubber apps engagement as well. All the data could be viewed in the platforms simple and to the point analytics dashboard.